Competitive Analysis


Competitive analysis is an important aspect of understanding immediate competitors, and fine tuning business strategies accordingly.  Every company has competitors, and no company can exist without competitors.

The Analysts at DART possess strong business research knowledge, and have the capability to do an in-depth market analysis and study of the existing competition.  After understanding the industry, we frame questions relevant to the industry, and perform market analysis to find answers to such questions.

Here are a few questions we frame while performing competitive analysis  

  • Who are the competitors?
  • What is each competitor's market share?
  • What is each competitor’s target audience?
  • What products or services do they sell?
  • How do the competitors create a competitive edge for themselves in the market?
  • What are the key success factors in that industry?
  • What is the unique selling point viz-a-viz the competitors?
  • What are their strategies?
  • What is their branding and promotion mix?
  • What are each competitor's strengths and weaknesses?
  • What potential threats do the competitors pose?
  • What potential opportunities do they make available for the client?


The competitive analysis helps clients in assessing the answers to the above questions, and also provides further guidelines in formulating required strategies to succeed in the market.  This helps the company in defining market positioning, identifying potential market, and targeting the right segment.  We perform market analysis according to the market requirements which include Porter’s Five Forces Analysis, SWOT Analysis, TWOS Analysis and GAP Analysis.

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